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Aliplast plastic incorporated in the artworks of Matteo Peretti, on show in Rimini

Aliplast plastic incorporated in the artworks of Matteo Peretti, on show in Rimini

For the Hera Group, sustainability continues to be synonymous with art. Through Aliplast, the Group company that puts plastic through a treatment process that allows its reutilisation, Hera has, fact, provided the raw material with which artist Matteo Peretti created the works that make up PET Island, an exhibition being held at Fabbrica Arte Rimini (FAR) from 17 February to 2 April.

The technical sponsor of Peretti's exhibition, Aliplast, engages, every day, in the fight against the pollution that has created the vast island of plastic floating in the Pacific Ocean. It is this island that the title of the Roman artist's exhibition half-jokingly refers to. In this sense, the perception of public duty behind Peretti's work, which examines the collective and social aspects of the subject matter, immediately won favour with the Hera Group, itself engaged in environmental education projects involving some 100,000 students from local schools.

With this initiative the multiutility aims to restate its own distinctive commitment to the circular economy; for some time now, this has involved significant initiatives aimed at involving the art world in the regeneration of materials that would otherwise be headed for disposal. One such initiative is the SCART project, which, thanks to close collaboration between Waste Recycling (another Group company) and students from the Fine Art Academies of Bologna and Florence, has generated several events; these include a travelling exhibition consisting of works made entirely from waste, some of which were incorporated on Hera's stands during the most recent editions of the Rimini-held Ecomondo fair.

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